Hi, In this article I will write about social Media Marketing. We all know about Social Media, and the majority of us use social media. The most amazing thing about social media is how quickly it has evolved.
No wonder, social media has become a part of the day to day life and everyone has a different purpose for using social media like business use social media to stay connected with their audiences, Individuals use social media to find new friends and to stay connected with the old ones, etc.
Social Media Marketing comes in the picture when it comes to business and individuals who are building personal brands. So let’s discuss what is social media marketing.
What is Social Media Marketing?
To understand what social media marketing is let’s split it into two parts.
Social Media – An online place where people hangout.
Marketing – Well it is a very broad term. In short, you can say it is a set of activities which are related to Market, customer, delivering values, etc.
When we do traditional forms of marketing we make strategies, campaigns, etc, and apply them where your target audience hangs out in order to attract them.
So when it comes to Social Media Marketing, it is a process of making strategies, campaigns, content, etc, and apply them on social media platforms (where your target audience hangout) to attract your target audience towards your product/service and to stay connected with them.
There are many Social Media channels and not every social media channel is made for your business. If a social media channel working good for the education business doesn’t mean it will work for your business too. You need to figure out which channel will work for your business? You need to find out where your target audience hangs out the most. I recommend conducting a survey to find out on which social media platform your target audience hangs out the most.
You can also choose your social media platform based on your business type for example if you are B2C (business to customer) then Facebook, Instagram, YouTube, and Snapchat are going to work well for you. If you are into B2B (Business to Business) then LinkedIn, Twitter, and YouTube are going to work well for you.
Key considerations for SMM strategy
Every business has a different set of goals and targets and your social media strategy should be according to your business goals and targets. Your social media strategy should always include your business’s goals and targets in it. A Marketer should always keep it in mind.
I am writing this article to help you understand Social Media Marketing and with this, I am hoping to gain your trust in me. The most important thing that you need to consider while making SMM Strategy is Where you are right now and where do you want to reach through SMM? It could be more likes and followers, more traffic on your website, Audience engagement, etc. So it is important to have a clearly defined goal for SMM.
Secondly, you should know whom you want to target? Do you want to target a specific age group or people of a specific territory? For example, if you run yoga classes for working women then your target audience will be those women who are above 18 and are working. If you own a brand new business and not sure who is your target audience, go and conduct a survey with a sample size of a minimum of 500. With this, you will get an image of your ideal customer and it will help you identify your target audience.
Coming towards the third point which we have already discussed that is where your audience hangs out the most? You can find out by doing survey or by using trial and error method. After finding out the right social media platform for your business you need to find out how your target audience is using social media, their interest group, followings etc.
When I do Social Media Marketing the only message I want to convey to my audience is to visit my blog and read my articles. So you should know what message you want to send to your audience This message is your call to action so it should be specific and clear.
If you are going to build social media profile and strategy for your business do not forget to consider these points before actually putting plans into action.
How SMM Works?
When you are all set you have a social media profile, you know your target audience, and a SMM strategy.
Now you need to start focusing on making content for social media. Content can be in the form of Video, Articles, pictures, Quotes etc. Once you are ready with content start posting it on social media. If your intent is to get more likes you can simply boost that post. You need to pay the charges required by the platform for boosting the post. In the same manner, you can promote your page/account to get more followers.
If you want to sell something or want to drive traffic on your website, then you need to set up an Ad. account or a business account for that social media platform. After setting up the ad account you can run ads for the products/services you want to sell and you can also promote your website. While setting up your ad you will be asked to select your target audience, your budget, demographics, etc. Based on your audience selection your ad will be shown to the people on social media.
One bonus tip for you always read the terms, conditions and policies before running ads.
Why should businesses use SMM?
When talking about social Media, My space took just 5 years to reach millions of users, Facebook was launched in 2006, and by 2010 it has millions of users. You can see how quickly it has grown. Where there are people, there will be surely business opportunities. There are people who doubt that social media isn’t going to help their business grow but I truly believe that social media is an awesome place to build a brand, to grow business, and to stay connected with your audience.
According to an article on Invesp, the world’s total population is 7.3 billion out of which 3.010 billion people are internet users, and there are 2.078 Billion social media accounts. So you will definitely you will find a percent of your audience on social media.
If you use social media marketing for your business you will get following benefits :
- Opportunity to understand your audience in a much better way through social media marketing.
- Through social media marketing, you can attract more traffic to their website.
- You will get more leads and hence more conversion opportunities.
- You can build brand image and brand loyalty on social media.
- Social media is an affordable way to increase brand awareness.
- Social media ads. gives you an option of targeting and re-targeting.
- You can build relationships with your customers.
- You can keep an eye on your competitor.
These are only some benefits that you will get but when you start doing social media marketing you will find out hundreds of benefits of social media marketing.
Be it an individual or a business, everyone is on social media and utilizing its benefits. On average people spent approximately 2 hours every day on social media. Social media has grown very fast and is still growing every day.
The competition is getting tougher on social media day by day. The early you start more benefits you will get. Social media marketing is a great way to build your brand online. If your business is already on social media then make social media strategy and start implementing it. If your business is not on social media, then you need to start working on creating your social media presence and building your social media community.